Meet Greenlanders in a country that is steeped in a pioneering past and present

Many journeys and trips to/in Greenland involve a meeting with the Greenlandic population in one form or another. If this is the case for your product then you can find film, visual and text material here that you can use to supplement your marketing with The Big Arctic Five element.

See (and download) the 4 minute film about the Greenlandic pioneering people, find photos of Greenlanders in action and be inspired by or use the descriptive text that puts in words who Greenlanders are and what they stand for.



Pioneering - Vimeo download UK-01     Pioneering - photo download UK-01     Pioneering - BAF tools UK-01

Greenlanders are a welcoming and energetic people, who have lived off nature and in the middle of it for generations. Nature’s greatness instils calmness in the people’s temperament and a respect for the elements that is admirable.

Today, Greenland attracts adventurers from all over the world and they are welcomed by a nation of pioneers, who show the way and build a bridge between tradition and modern life.

“I discovered a hospitality that I have never experienced anything equal to it anywhere else in the world” – Henning Borchert-Jørgensen, 2012.

In many ways Greenland is a country that has managed to retain its identity as an “original” country with an indigenous people. A people, who are descendants of pioneers and in many ways still are to this day – just as foreign adventurers can also be said to be, because the country is so large and many areas are still virtually unexplored and untouched.

Not surprisingly, life is lived calmly in the small towns and far removed from the more “vibrant” city life, as measured by Greenlandic standards, which can be found in the three largest towns of Nuuk, Sisimiut and Ilulissat. They are accustomed to receiving foreign guests with a warm heart and open arms, as Greenlanders are known for.

On the whole, hospitality in Greenland is the foundation of any home. It rubs off on people’s attitude towards the country’s guests and in many towns there are good opportunities to get close to people.

If you want to visit a Greenlandic home, you can come to a “Kaffemik” in many towns and settlements. Kaffemik is a Danish word for coffee get-together. In fact, it is not coffee that is in the focal point, but being together. The hosts serve homemade cake with coffee and tea, and then you can talk about your daily lives and the local community – an insight that can neither be read about in books nor tourist guides.